Choice is not always our friend

Ever found yourself rooted to the spot? Overwhelmed by choice, unsure what to buy? 30 sorts of cooking oil, 23 brands of shampoo, 15 types of eggs. The issue is not what. It’s which.

Renata Saleci is a Professor of Psychology, Psychoanalysis and Law (an interesting combination). This is her talking about the paradox of choice. She is originally from Slovenia, the first former communist country to join the…