The Big Idea and what you need to do (Part I)
The first rule of The Big Idea is there is no such thing as The Big Idea.
If you’ve watched Fight Club you will know this as pure plagiarism. But hey, the best ideas are there to be copied. If you haven’t seen the film (or read the book) then we can pretend the idea is all mine.
In this Great Lock Down our governments have been telling us how to behave. Do this, don’t do that, stay in, go out (but really only for exercise). I wonder how we’d react to this additional request?